At Connect, we believe that all successful businesses are rooted in strong stakeholder relationships. Reputation facilitates trust and trust is the foundation of competitive advantage. We approach corporate reputation management, not as an accident but rather as a science. Reputation Intelligence is based on analyzing the following principles:
- Recognizing corporate reputation is stakeholder specific. When it comes to reputation - beauty is in the eye of the beholder.
- Analyzing the reputation drivers that influence your critical stakeholders.
- Analyzing the mediums that your stakeholders use to form their perception and ultimately judgment.
- Analyzing how to harness the power of advocacy - one of the critical outputs of a strong reputation - to drive your reputation strategically within key social networks.
- Designing monitoring programs to measure the impact of your reputation empirically.
Reputation Intelligence: The Science of Reputation
