WHY REPUTATION MATTERS?
Stakeholder relationships drive a business. Trust is the foundation of these relationships. Whether a stakeholder is an employee, a customer, an investor or a supplier - trust is a vital business asset.
Reputation and trust are irrevocably intertwined. A strong reputation is a critical pre-requisite for trust to be established. Once trust has been achieved, each stakeholder relationship becomes a new positive channel to strengthen reputation. This stakeholder advocacy is a powerful medium in building and diffusing your reputation within targeted social networks critical to your business. In the same respect, the diffusion of a negative reputation within these social networks can be a business killer.
Understanding the complexity and the drivers of your reputation is a critical component of reputation management. This is what we call Reputation Intelligence.
