Friday, July 20, 2007: It’s Time to Put a Value on Good Wine & Food
Calgary, ALBERTA – July 20 – The Connect Strategy Group is pleased to announce that it has been retained by the Rocky Mountain Wine & Food Festival to develop a comprehensive strategic sponsorship plan for the Festival. The Connect Strategy Group strongly believes that through effective community-driven initiatives, organizations can play an active and vital role in strengthening society while realizing a measurable return on their strategic investment. By utilizing its ConnectROITM strategic framework, Connect can maximize the return for a client through increased focus, measurement and discipline - the foundation to building impactful and measurable community initiatives. This study will conduct a comprehensive sponsorship audit of the past three years of the Rocky Mountain Wine and Food Festival and prepare a detailed plan on how the festival should move forward to maximize the value to both its consumers and its corporate partners.
Mike MacDougall, Rocky Mountain Wine and Food Festival President states, “The Festival has expanded so quickly, with over 25,000 attendees in Calgary, Edmonton and Red Deer, it is now imperative that we develop a strategic plan to ensure that the Festival can provide maximum value to both our consumers and our partners. Connect’s experienced team combined with the focus on return on investment measurement provides us with the experience we are looking for to take our Festival to the next level.”
David Finch, Managing Director, Connect Strategy Group adds, “We’re excited to be working with the Rocky Mountain Wine and Food Festival. The growth of this Festival is impressive and by bringing the discipline of our ConnectROI framework, we believe we’ll be able to increase the value of the Festival to both its consumers and community partners.”
The Rocky Mountain Wine & Food Festival
The Rocky Mountain Wine & Food Festival’s Grand Tasting Hall is one of the largest and most highly anticipated wine and food events in Canada, and is a must attend event for food and wine lovers in Calgary, Edmonton and Red Deer. The 2007 events are in Calgary from October 11th -13th and Edmonton from October 19th-20th.
Connect Strategy Group
Composed of senior marketing and communications professionals, Connect is committed to the belief that through effective community-driven initiatives, corporations can play an active and vital role by strengthening society while realizing a measurable return on this strategic investment. Its mission is to support clients in building corporate reputation and brand through effective and measured corporate community partnerships, community investment, donations and sponsorships.
