Wednesday, August 01, 2007: My Cause: SunTrust Promotion Offers Clients Unique Choice for Cash Incentives
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ATLANTA, Aug. 1 /PRNewswire-FirstCall/ -- SunTrust Banks, Inc. (NYSE:
STI) today announced the launch of My Cause, a deposit-generation incentive
program that offers clients a unique choice. When they open a new SunTrust
personal or business checking account from August 6 through October 12,
accept a new SunTrust Visa Check Card, and make any purchase with it by
November 15, 2007, SunTrust will either donate funds to the client's
favorite IRS-recognized 501(c)(3) charity, or the client can choose to
receive a cash incentive for their own cause.
SunTrust's My Cause promotion offers clients the choice to have
SunTrust make a $100 donation in their name to any of more than one million
IRS- recognized charitable causes in the U.S. or to receive a $50 gift card
for their own personal use. The promotion applies to eligible new accounts
opened in SunTrust branches throughout the Southeast and Mid-Atlantic, from
Baltimore, Md. to Miami, Fla. or by phone at 1-800-SUNTRUST from August 6
through October 12, 2007.
"The My Cause promotion is consistent with SunTrust's strategic focus
on expanding our client base within our high-growth geographic footprint.
It also builds on our tradition of community commitment by providing
clients a way to contribute financially to their own communities or
causes," said SunTrust Corporate Executive Vice President Gene Kirby, head
of the Company's Retail and Commercial Banking lines of business.
Mr. Kirby noted that the My Cause promotion also represents an
opportunity for charitable causes to rally their constituents to help them
raise funds.
For SunTrust clients wishing to participate in the My Cause promotion,
having SunTrust direct $100 to their charity of choice is easy: Open any
new SunTrust personal or business checking account from August 6 through
October 12, accept a new SunTrust Visa Check Card, and make any purchase
with it by November 15, 2007. Then visit the My Cause Web site,
suntrust.com/mycause, and complete a redemption form to designate a
charitable organization. SunTrust will donate $100 in the client's name to
their cause -- any certified 501(c)(3) charity. A household may have a
maximum of two donations or gift cards (one personal account and one
business account).
A list of qualifying charitable organizations can be found at
suntrust.com/mycause, linking users to nonprofit aggregator GuideStar,
which offers a searchable database of more than one million IRS-recognized
501(c)(3) nonprofit organizations. Eligible organizations not currently
listed can find easy-to-follow instructions on how to be added to the
database on the My Cause Web site.
For more details about the program, visit suntrust.com/mycause.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's
largest banking organizations, serving a broad range of consumer,
commercial, corporate and institutional clients. As of June 30, 2007,
SunTrust had total assets of $180.3 billion and total deposits of $122.9
billion. The Company operates an extensive branch and ATM network
throughout the high-growth Southeast and Mid-Atlantic states and a full
array of technology-based, 24-hour delivery channels. The Company also
serves customers in selected markets nationally. Its primary businesses
include deposit, credit, trust and investment services. Through various
subsidiaries the Company provides credit cards, mortgage banking,
insurance, brokerage, equipment leasing and capital markets services.
SunTrust's Internet address is suntrust.com
Source: PR Newswire
