Background
Debra is an industry leader in media planning, buying and research and is the principle of LambMedia Works. She develops strategic options for leveraging media to drive brand ROI related to community investment, sponsorship and donation initiatives. Prior to starting her own firm, Debra was Vice-President and National Media Director for eight years at Parallel Strategies in Calgary. Her media client experience includes McDonald’s (Alberta), United Way (Calgary and Edmonton) Alberta Blue Cross, Greyhound Canada Courier, Greyhound Canada Passenger, Edmonton Economic Development Authority, the Alberta Government, Canadian Western Bank, Henry Singer, Shaw Communications, the Calgary Zoo, Nexen, Maxwell Realty, Encana and Tourism Yukon.

Expertise
Media Planning, Buying and Research